Here are the top benefits that you will get out of your Thinkific referral marketing program:
01 Leverage your existing audience
You can take your marketing efforts to the next level by implementing a referral program. A referral program empowers past and existing students to spread the word and get rewarded for any students they refer. Referral marketing, when done right, will generate more leads at the top of your funnel and convert more into paying students.
02 Improve your conversions
Referral marketing is a proven way to connect with your ideal customer base. The best way for prospective students to get to know about your courses is through someone they know and trust. No wonder referral marketing is the best-converting channel, with referrals converting 2x – 2.5x better.
03 Widen your reach
One of the advantages of having a referral program is that it cannot be blocked or shut down. Software such as AdBlocker+ can block ads. However, it won’t block one-to-one conversations or personal interactions such as private emails or social media posts.
04 Lower your cost of acquisition
You won’t have to pay out commissions or eat away at your ad spend when you get referrals, which means better quality leads for less acquisition cost. It will save you plenty of money on acquiring new leads in the long run.
05 Identify future potential partners / mini-influencers
Who is your top referrer? Where are they getting referrals from, and what can we do to help them succeed in their businesses. You’ll identify new opportunities that most probably you didn’t know existed, so it’s suitable for both parties!
06 Create a warm community feeling
You want to create a sense of community and belonging for your audience. You need them invested in what you are doing to come back often with new customers who also feel like part of the family.
Providing opportunities for engagement promotes business success and creates long-term brand loyalty as well!
07 Give back to your clients. Value for spreading the word
Your audience will love sharing in return for valuable rewards. Not only does this mean you’ll get more leads, but it’s also a testament to trust and loyalty – those who engage with your referral program are doing so because they know how great YOU ARE! Make sure that their efforts aren’t wasted by giving more significant incentives for referring more leads and customers.
Enough reasons why you should have a referral program to promote your courses? Get started with your Thinkific EarlyParrot Referral Program Integration