With the explosion of technology, there are now ways to connect with anyone anywhere at any time. Gone are the days when you could only reach your audience through traditional media channels like newspapers, magazines, and television. Learn how to use Facebook ads to promote your online course.
With over 2 billion active users across all its apps, platforms, and sites, it’s also no longer possible to ignore that fact that almost everyone in the world has access to at least one device with internet service.
That being said, if you’re looking to launch or boost your online course, then you’ll need to think about how to promote it.
You can’t just sit back and wait for people to find your course by random chance – this is not a way to produce results!
Instead, you will have to actively go into different areas and industries to create opportunities to share your courses. Luckily, this article contains some tips on how to do just that.
Work with your website and blog to ensure that you’re attracting your target audience
When running an online course, there are two main ways to promote it: through advertisements on social media or via their website.
If you’re more familiar with the latter, then you know how valuable having your site can be for your career growth.
But what if you’re not very tech savvy? Or what if you don’t have much money to invest in marketing? That’s where advertising on social media comes into play.
In this article, I’ll go over some easy steps to start promoting your online course using ads on Facebook.
Develop your marketing message and landing page
After you have created an online course, you will need to market it. Starting with a well-developed messaging and landing page is important, so start from there!
Your messaging or promotional material can be done in two ways – via video or written. Both are very effective, but depending on what your audience prefers, one may be better than the other.
For example, if your target audience does not use social media, then starting your content with “Sign up for my free XYZ” could backfire. You want to make sure that your potential customers know who you are and what your course offers before asking them to spend money, especially since most people these days have limited spending budgets.
Landing pages play an integral part in educating users about your product and service. This way they can determine if it is worth investing their hard-earned cash in your products or services.
Most importantly, making yourself available through various channels gives your audience a clear picture of you as a person and professional.
Create a series of Facebook ads copies
Next, create an advertisement using one of the paid advertising platforms that offer free trials. You can use these to promote your online course or any product or service you desire!
You will need to have a way to gather emails from people after they read your article (this is called an opt-in email). This is important because you will be promoting their business in return for them reading your article!
There are many ways to do this, but I would recommend creating an eBook or freebie related to your online course. By offering your readers something of value, you increase your chances of getting those valuable clicks and leads.
Your eBook could contain links to other products or services or even just plain old helpful information. If you’re struggling to come up with content for your eBook, you can always hire writers or students to contribute.
Adding additional lead sources, it increases your chance of success as an affiliate marketer.
Personalize your Facebook ads
A very popular way to use social media to promote an online course is by creating a page or group dedicated just to the course. This allows you to advertise the new products, services, courses, and lessons that this particular site offers.
By doing this, it creates a more targeted audience of people who are interested in the product or service being advertised.
The easiest way to begin advertising via Facebook is to choose the “Business” option instead of “Page.” This gives you space to describe your business and what services you offer before adding anyone to see all of the possible features of paid advertisements.
There are many ways to customize which messages get displayed to different groups of people depending on their past interactions with your business or website! It is best to start simple and test out different styles of messaging to determine which ones work for you.
Test and track your ads to see which ones perform the best
After you have created an ad, you will want to test it! There are two main ways to do this with Facebook Ads. You can choose either of these depending on whether you have a free or paid account.
For the first option, you can use the Ad Set Targeting tool to determine if there is more performance from using specific types of audiences, locations, days, times, etc. For the second, you can simply advertise and then compare how much money was spent against how many people saw the ad.
This article will talk about the latter. That is, how to track your advertisements to learn what works and what does not for your business. It will also go into some detail about making changes to your ads after testing them to see why they did not work.
Connect your ad campaigns with your promotional pages to boost conversions
A lot of online courses seem to go unseen, forgotten, and unfollowed. This is frustrating for both the instructor and the student. Students feel like they are investing their time in you, but they get nothing back!
Instructors lose faith in the value of their lessons because no one seems to be listening. It can also hurt their feelings if students do not follow through or end the engagement quickly.
This is especially true if students need extra guidance from you. If there’s something about your lesson that doesn’t make sense, students will often drop what they are doing and run off to look up another part of the lesson.
It’s important to remember that studying software or technology isn’t easy. You’ll probably stumble across things you don’t understand, at least at first. That’s okay though, we all have to start somewhere. When students come across a concept they don’t completely understand, it sometimes makes them give up and move onto something else.
That’s why it’s so crucial to include promotions on your website and via social media to draw more attention to your course. Don’t just put out an announcement saying “Check Out My Lessons!” Make sure people know who you are and what you offer.
With this article, I would like to talk about some ways you can use paid advertisements to promote your online course.
Spend the right amount of money on ads
A very popular way to promote an online course is through advertisements. This is typically done via Google, YouTube, or Facebook ads.
Running an ad campaign on these sites can cost anywhere from $100 to well over $1,000 per week depending on the length of the advertisement, the audience it reaches, and the number of conversions you get.
Conversions could be for a product or service related to your online course (for example, someone who downloads your eBook) or just general interest articles or videos that are connected to your niche.
Create Facebook ads that address your audience’s concerns
When creating an ad for your online course, make sure it contains information that is relevant to your target market. What content you include in the advertisement depends on what you want to promote, and how much money you have to spend.
It is important to know who your audience is before determining what to advertise. If you are advertising for a business class, then advertising for more professional services is not going to work very well.
You will need to do some research and testing to find this out. By doing this, you can hone in on the most effective advertisements.
Another key part of having successful ads is knowing what types of advertisements appeal to your potential customers. It may be helpful to take a look at the success stories from other sites and apps to get inspiration.