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What is a marketing funnel?

The sales funnel is something you have probably encountered when starting your business. Basically, it is the first step to maximizing your

What is a referral rate?

Once you have created a referral program, your job is not done but only just started. To maintain the conversion rate at

Referral program 101

It is common for people to recommend things to each other. It is good to hear a bit of advice from a