As we know, staying engaged with social media is like keeping up with ever-changing fads. It’s hard to maintain a consistent brand presence on social media because there are so many different platforms out there!
It’s easy to get distracted by all of the new features that every platform has these days, and even easier to add some more accounts for each site.
That’s why it is important to have a strong brand identity or image that you develop over time.
You will be able to use your style to create an audience connection that goes beyond just liking a certain photo or posting a status update. Your followers will recognize you as someone they want to connect with and believe in.
Here are some ways to develop your branding on several sites such as Facebook, Twitter, Instagram, and YouTube.
Reminder: The best way to promote anything is being consistent. You would not tell someone to go buy a car twice within a year, so why ask people to do the same thing with respect to social media?
By being consistently active, however, you will see results in growth and engagement.
Make a list of things that do not reflect your brand
One of the biggest reasons brands seem to stay in debt for longer is that they keep spending money to advertise on social media sites.
But what if I told you that there are easy ways to get free advertising? You can pick and choose which platforms to promote on, and you don’t even need too much budget to start!
And while most people may think that creating a profile on all of these websites is a good idea, it is very expensive. It’s better to focus on only a few accounts instead.
By limiting yourself, you will also notice that your followers increase as well. People love consistency, so why should you not have it?
There are several low-cost ways to build your brand presence on social media without having to spend a lot of cash. Here are some tips for doing just that.
Be consistent in building your brand presence on social media
It’s easy to become distracted by all of the different social media platforms out there and how you can use them for your business. There are just so many ways to connect with people!
That is why it is important to choose one channel that you will consistently use to promote your business and brand. Then you can publish content there according to a posting schedule with a social media calendar.
By having a steady stream of messages, your audience will know what to expect, and they will feel more connected to you.
They will also begin to trust you more since you aren’t changing your tone or style every time you upload a message.
On top of this, consistency is key when it comes to creating content. You should be able to take some time off social media and come back later and everything will look the same. This helps keep things organized and streamlined.
With that said, here are some tips to develop a solid social media presence.
Tips: How to Become More Productive With Your Time On Social Media
Give yourself deadlines – Set times at night or during the day when you will check Facebook, Twitter, and other sites. Then, make sure you stick to those dates!
This gives you motivation to maintain your schedule because you want to meet your deadline.
It also helps prevent distractions because you won’t be able to access certain websites until you do.
Social media presence
As we’ve discussed, having a social media profile is an integral part of your business’s brand image. Your potential customers will likely make assumptions about you and your products or services based on what they know about you.
For example, if you frequently talk about traveling then people may assume that you are wealthy enough to travel regularly. If you mention your kids often, they might associate you with parents who love spending time with their children.
If you’re always wearing expensive clothes, people could infer that you have money to spend on things like clothing. All of these examples show how perception is very important in marketing.
Properly managing your online reputation is one of the most effective ways to boost your business’ credibility. By investing in social media tools, you can keep up control over your branding while promoting awareness of your company.
It’s also worth mentioning that creating strong relationships with others through social networking sites is a great way to promote your business. People will perceive you as more trustworthy when you express passion for something other than yourself and your business.
By interacting with others, you’ll give your business some extra exposure and momentum.
Your audience matters in building your brand presence on social media
As we mentioned before, your audience is a key part of developing your brand presence on social media. Who you are targeting for engagement is fundamental to how well you’re sharing content on all these platforms.
If you target your followers or fans with junk content, they will quickly stop engaging with you and even unsubscribe. You want their attention so make sure that what you share is interesting and relevant!
Your style and tone matter too – if your messages become repetitive or feel forced, people will tune out.
You also need to be authentic. If you think that your status needs an embarrassing in-depth look at yourself or funny pictures of yourself, then do it! But don’t use social media as a way to avoid things that you’d rather not deal with in your life.
Keep looking into the eyes of the people who follow you and reading between the lines to determine whether this person would actually like what you have to say.
How to gain attention
As mentioned before, your social media profile pictures and/or cover photos are one of the first things people will see about you online. Therefore, it is very important to put some effort into creating unique, interesting, and crisp pictures that represent you as a person or business.
People spend time looking at profiles, so making yourself look interesting is an investment in their time! If your potential audience does not like what they see, then they may quickly scroll past your account to find something more engaging.
Your style should be consistent across all of your accounts, particularly for the initial impressions here. Make sure your picture and cover photo match your theme and brand for your account!
Timelines such as Facebook and Twitter now offer features where you can add and remove “features” from your profile. Add links to your website, status, or logo, and let people know who you are!
On sites like Snapchat and Instagram, having an appropriate number of followers and watchers is another way to make your account stand out. People use these applications to share short messages, so keeping up with the trends means being aware of how many others there are.
Running your accounts effectively also requires adequate levels of engagement.
Make a good branding strategy
As mentioned before, your social media profile pictures and logos as well as your cover photos under posts and profiles are important to developing your brand. They all add to your overall look that people will perceive about you!
Your profile picture is an easy way to start defining who you are as an individual. Yours can easily be picked by you or someone else to use. If you’re ever in doubt, choose something personal.
For example, if you love traveling then pick some destination you have been to or want to go on a trip to. Or if you like doing yoga, show off a detail of a yoga pose or say what position you are practicing in.
Your username or alias is also an integral part of your online identity. Pick one that fits you and uses identifiable keywords so people can find you.
Know your audience
As we mentioned before, knowing who your audience is can play an important role in developing your social media presence. Who you are targeting will determine how you use Twitter, what kind of content you share, and whether or not you include supporting pictures and links.
By understanding who your followers are, you can create more targeted messages and content that they will be interested in. Your followers may even feel motivated to take action after reading your posts!
When it comes to choosing which platforms to focus on, know yourself and what types of content you want to spread. If you love making lists, then choose from posting on Lists or Creating list-based articles and commenting on other people’s lists.
If you enjoy sharing recipes, start hosting your own! You could make it free for everyone, or pay per user to maximize revenue. Either way, stay focused on giving back to the community by offering helpful information and tips.
Create engaging content
After you have created your account, start creating! Starting with a good introduction, develop an interesting topic that will draw attention and inspire interest. Your followers will want to read more if there is nothing new for them to learn from you.
Your initial message should be focused on establishing yourself as an expert in your field. You can then launch into what topics are important to know about and how to use social media effectively to promote these products or services.
By starting this conversation with something relevant, your audience will naturally feel connected to you. They will also likely perceive you as being knowledgeable and trustworthy – very powerful brands.
Interlacing marketing messages with references to things that only you would know about makes your message seem authentic and professional. When used properly, references can add credibility to your brand and your expertise.