Launching a new business can be difficult. There’s so much pressure to launch, launch, launch! But silence your inner entrepreneur voice that says “launch” and instead ask yourself what you want to happen. You have to focus on creating a landing page that is based on helping them achieve their goal.
If you are trying to get people to visit your website or buy something, they will not do it because of anything more than the empty web pages you created years ago.
A landing page does two things: It grabs attention and it offers solutions to what someone might need from you.
It is very important to know how to write good headlines and bullet points as well as research and formulate appropriate answers for marketing yourself and your products and services.
Decide on a marketing strategy
As we mentioned earlier, creating a landing page is an excellent way to draw in new traffic to your website. However, before you start building your landing page, you first have to know what kind of landing page will work best for your business.
There are three main types of landing pages: opt-in pages, sales pages, and content-focused pages. Opt-in pages are very close to the source material or product for the article they are attached to. For example, if you read a piece about how to do something, then a link to join a free online course may seem appealing.
Sales pages are almost entirely dependent on persuading the reader to buy a product or service. This could be a completely unrelated item, like the one above, but it should at least relate to the topic of the article.
Content-focused pages tell readers some type of story, with a clear call to action at the end. These are usually longer than both the opt-in page and the sale page, making them more attractive to read.
Landing pages that match their corresponding article types are considered better quality because they understand the message more clearly. Using the same style as its cousin makes your site more consistent and easier to navigate.
Create the landing page
After you have gathered your initial investment, you will need to create your landing page. This article has some helpful tips for creating a great landing page that will win over potential customers.
First, make sure your domain is easy to type and recall. Yourlandingpage.com may not sound as catchy as yoursite.org, but it will help people find you more easily online.
Second, pick an appropriate template or theme for your site. Make sure it is clear and readable, and of good quality.
Third, include a link to the main website or eCommerce store in the header (the area at the top of the web page) and footer (the area at the bottom of the screen). This way, new visitors are linked directly to the rest of the company’s sites, which can boost conversions.
Fourth, add content to facilitate engagement. Tell stories, talk about things that interest your audience, and emphasize what benefits they get by interacting with you.
Fifth, use direct messages and replies to conversations to connect with your followers and other influencers. This gives your brand greater exposure and helps promote word-of-mouth marketing.
Personalize and customize the landing page
While creating your landing page, you will want to make it as personal as possible. Add content that is relevant to the person who visits.
Ask yourself what things you would like to see in this situation and add those features to the landing page! Your audience may not know who designed the company’s website, so adding some pictures or links to the site’s design team can be helpful.
If there are certain products or services the company offers, include a little bit about them.
Test the landing page
Testing your landing page is an important step in creating a well-converting design. While there are many ways to test your site, one of the easiest is simply to create a duplicate version of your current website and test it!
If you’re already running a web business with a domain name and content that people are visiting, then creating a duplicated WordPress or static HTML website using the same theme and style documents as yours is a great way to do this.
This can be done by either buying a similar-level hosting account or through a free service like Amazon Web Services (AWS) or Google Cloud Platform (GCP). This will give you access to the same software programs and settings as your main site, so you won’t need to worry about losing any files or data.
Testing different versions of your site is another good way to determine which styles and layouts work best for encouraging engagement and action.
Use content upgrades
Content marketing isn’t just about throwing together an interesting piece of content now and then – it’s about investing in content upgrades that grow your business.
Content upgrades are more than just longer articles or videos, they are also interactive tools or applications you create that add value to the product or service you offer.
You can use polls, surveys, or questions and answers to produce engaging content that adds utility for your viewers. Or, you can find free resources and tools and test them out to see how you could improve upon them and contribute back to the community.
Use a call to action (CTA)
As we noted earlier, creating a landing page that converts is more than just picking a good topic and developing an interesting article or lead generation form. It’s also having a strong call to action (CTA).
That CTA should be clear and persuasive. It should grab attention and direct users towards completing a task such as buying a product or filling out a form.
But when you run a landing page test, make sure your CTA changes are meaningful. If they’re not, then it may simply not work for your site and business.
Create your website
If you have done some simple web design, you probably already have an online space that people can visit to learn more about you or what you offer.
You may have made it easy for people to find your site by creating a free or paid domain name and hosting your site on a platform like WordPress or Shopify.
That’s great because most of the hard work has been taken care of for you! You get to focus on developing your business instead of spending time on how to make your site look the way you want it to look.
Link your landing page to your website
Now that you have your landing page created, it’s time to link it to your main online presence.
Link your new landing page to one of your existing pages or create a new page on your site for it. The easiest way to do this is to use an URL identical to your domain, so if mydomain.com is your domain, then yourlandingpageurl.com would be your linked page (this is also referred to as a “dead-link”).