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How To Promote Virtual Events

Running a virtual event is different than holding an in-person event, but it can be just as successful! While most people will agree that giving away free things is a great way to gain exposure for your business or organization, well, when you promote virtual events it’s an even better approach.

By hosting a live stream event, you give someone else (typically) control of the content. This gives you more freedom to focus on running your business while others take over leading up to and during the event, and then sometime after to talk about the event or their experiences attending it.

Virtual events are also cost effective if you do not have much money to invest at this early stage in your business. You can easily create a free account with sites like YouTube and Twitch to start hosting events.

The best way to promote virtual events depends on what kind of event you are having. If you are doing a Q&A event, use social media to ask followers/fans questions to promote the event. For other types of events, using websites such as Eventbrite, StreamerMode, or PollDaddy to advertise the event is helpful.

This article will go into detail on how to promote a virtual conference, workshop, or meeting invite event.

Offer a giveaway to promote your virtual events

Offer a giveaway to promote your virtual events

One of the most effective ways to promote a virtual event is by offering a giveaway! Companies that offer giveaways gain large amounts of attention due to their generosity.

Virtual events are perfect opportunities for you to use this technique, because you can easily give away products or services instead of time. You may even be able to create a free event online that people can attend for prizes or credit towards an upcoming paid event.

The winner of your giveaway will feel very happy about receiving what they won, which will contribute to promoting engagement and interest in your event. Their social media followers and friends will spread the word, creating more exposure.

Giveaways are typically cost-free or inexpensive to put together, so there is no risk involved. This makes it easy to start hosting them immediately after announcing the event!

Google Calendar is a great way to promote virtual events through giving away coupons, vouchers, or tickets to the next day’s event. Or you could do a “Buy one get one free” on something related to your field.

Your winners could then share the experience with all of their contacts via email, chat, or social networks. They can also upload pictures and videos to show off their prize if you provide enough content for them to include.

How to Give Away Things Online

There are several ways to give away things virtually, and we’ll go over some of them here.

Encourage people to register

Encourage people to register

One of the most important things you can do as an event promoter is encourage attendees to come and join your events. This could be done through social media posts, direct messages on Facebook or Instagram, emails, and even in-person comments.

People will not attend your events if they know there is no one waiting for them or if they feel like it’s too hard to get into.

By using these strategies, you are letting individuals know that your event series has activities and opportunities and that it would be worth their time to come. You also let them know how to access what types of activities are being hosted so that they can choose which ones are for them.

Virtual events have become very popular due to the ease of attending without having to travel or pay expensive registration fees. Many companies have made their services free or low cost to promote engagement and community building.

Create a website or blog post topic that encourages people to attend

Create a website or blog post topic that encourages people to attend

Creating an event roundup is a great way to promote a virtual event. You can pick your favorite online courses, free resources, and blogs to publish your list of events in.

By giving valuable information to your readers, they will feel more inclined to visit other sites where you advertise during the same time frame to see what events are being offered.

Inter-referencing and linking between pages and sources is another way to encourage visits.

Tell everyone about the event

Tell everyone about the event

The first way to promote your virtual event is by telling people about it! When you have an online event, there’s usually a way for others to learn more about it. You can spread the word through social media, chat groups, or even blogs.

By using all these mediums, you increase the chances of someone else sharing the information with their own network which eventually leads to more traffic for you.

Running a virtual event takes time so don’t feel like you need to do it all yourself. Hire some help! Find individuals or companies that are able to run similar events and get professional tips and services from them.

The other person will know what they’re talking about and you’ll save money too! It’s a win-win situation.

Use social media sites to promote virtual events

Use social media sites to promote virtual events

Starting two years ago, when we first published our list of ways to promote virtual events, one of the main strategies was to use social media to spread the word about it.

Since then, this has become even more important as people are spending less time in-person and using technology to connect with friends and family.

By sharing the announcement of your event online through different platforms, you can boost engagement and interest. If someone is already active on a given site, they may find out about your event there – which could lead to attendee participation!

And while some people still prefer attending in-person events, others enjoy connecting virtually and having access to many options. It’s totally up to them!

So how do you use social media to promote virtual events? Here are five easy tips.

Create a YouTube channel to promote virtual events

Create a YouTube channel to promote virtual events

After you have created your event profile, it is time to start creating your YouTube channel! You will want to use your event name as your channel’s title. Then, you can choose whether or not you would like to include your website in the list of profiles under Settings.

Once that is done, you will need to pick your audience. There are two main types of audiences: General and Confirmed. The first one is for all people, while the second one is more targeted. Pick whichever one fits your event best!

After that, you will want to select which reports you would like to show the public, such as Messages, Views, and Watches. Make sure to turn those on so that everyone has access to them. Last, you can add yourself to the Audience or Contact Manager tool if you would like to keep an eye on your channel.

Distribute promotional materials

Distribute promotional materials

One of the most important things you can do to promote your virtual event is to distribute appropriate promotional material. This could be an eye-catching flyer, brochure, or website article that features the event and its speakers.

You might also want to consider distributing coupons for the event via direct mail or email. By doing this, you can reach more people and potentially new attendees as well!

By being proactive with marketing, you will give yourself a head start in promoting your event before it even happens.

Offer a contest

Offer a contest

Running a virtual event comes with its own set of challenges, but one of the greatest is promoting the event!

Running a virtual event comes with its own set of unique challenges, not the least of which is promotion issues.

As you can probably imagine, there’s no way to physically promote an online event like you could for a normal in-person conference or seminar — at least, not without paying large sums of money!

This doesn’t mean that marketing digital events aren’t possible, though. There are many ways you can go about it, from using social media to creating engaging content people will want to share.

Here we’ll discuss five easy ways to promote your next virtual event by doing something fun with it.

Marketing Ideas To Promote Your Event Online

Changing how you market your event can make a big difference in how many people attend and how much money it makes. With the explosion of digital technology, there are limitless ideas to promote your event online!

There are lots of strategies you can use to spread the word about your event, from traditional media like blogs and social media sites to more unconventional ones such as posting pictures of yourself with your mouth wide open or putting up fliers at cost-effective locations.

Some of these marketing tactics may feel a little weird at first, but they will all go together to create an impressive promotional campaign that gets the attention of potential attendees.

If you are struggling to come up with ideas to promote your event online, there is one ultimate solution! Hire professional help. You might not think of it, but most large companies have resources available to share tips and tricks for publicity.

Many times, they will even pay someone to do it for you! By outsourcing this work, you will save time and energy for things that matter more than just advertising your event.

Buy ads on the internet, if you need working ideas to promote your event online

Buy ads on the internet, if you need working ideas to promote your event online

There are many ideas to promote your event online without using too much money. Some of these include creating an Instagram account, posting on social media sites like Facebook and Twitter, and even buying advertisements on websites that feature products or services related to yours.

By investing in advertising on other sites, you will get more exposure for your event!

Most people have heard of website advertisement programs such as Google AdWords or Bing Ads, but there are others. For example, YouTube sponsorships allow you to advertise by putting up a banner or video ad for your product or event.

There are several ways to make money marketing events, and it is not necessarily limited to just spending lots of cash on expensive campaigns. By being creative and looking into alternative revenue sources, you can start making some extra income.

Create a Facebook page if you want ideas to promote your event online

Create a Facebook page if you want ideas to promote your event online

This is one of the most basic ways to promote your event online, but it’s also one of the best. Creating an event business page on Facebook allows you to easily share tips and tricks, as well as announcements and events related to your field or career.

By adding some content and linking out to other sites and services, you can boost engagement and traffic for what you’re promoting!

Running an event means there are always things to do, so don’t forget to keep posting about something new every day or twice a week. (And if you have any tips or tools that work, feel free to add them.)

Another way to use this tip is by using the “sponsored” feature. By paying a small amount of money per ad, you get more exposure and attention for your product or service.

This is perfect for event professionals who want wider recognition for their skills or expertise. There’s a very limited budget for ads, so try to find your niche markets and spend time focused on those groups to achieve your goal with little investment.

Create a Twitter account

Create a Twitter account

Having an online presence is important if you want your event to get noticed. With the ever-growing popularity of social media, it is easy to create an account for yourself via sites like Facebook, YouTube, and Twitter.

By having these accounts, people can easily look you up and find out more information about you and your event!

Your twitter account should include your first name, last name, email address, phone number, and a short description that includes what kind of event you are hosting and when and where it will be happening.

People can also check your LinkedIn profile to see how well you manage your career and whether or not you have anything impressive under “About me”. You should make sure to update those profiles as needed so they match what you are promoting with this article!

Weekends and evenings are great times to post on all three of these platforms, as most people will likely be awake at that time.

Buy ads on social media

Buy ads on social media

Advertisements can be placed on all sorts of sites, including YouTube, Facebook, and Twitter. With the right amount of exposure, you can pick your site or website very freely.

There are two main reasons why buying an advertisement is a good idea for promoting your event. The first is cost-effectiveness. It’s much more affordable than other types of marketing, making it possible to do large-scale events.

The second is that the content you advertise does not need to relate directly to your event! This allows you to put in some flashy advertisements that appeal to someone else.

Your audience will enjoy viewing the advertisement and finding out what it is before coming to your event, which helps promote engagement.

Encouraging people to subscribe to your email list, is another great idea to promote your event online

Encouraging people to subscribe to your email list, is another great idea to promote your event online

A growing number of online platforms offer free tools to help you connect with others and promote your event or business.

By adding an “Email List” feature, you can create an audience profile for yourself or your organization where members can enter their name and email address and receive updates, announcements, and content related to your event or business.

Distribute promotional materials

Distribute promotional materials

One of the best ideas to promote your event online is by distributing appropriate promotional material. This can be an item such as a business card or flyer, or it could be something more elaborate like an advertisement or website article.

Whatever form it takes, you must give enough information about your event to clearly define it and get people aware of it.

By doing this, they will know what your event is and who is hosting it! Distributing flyers, advertisements, or websites are all excellent ways to spread the word about your event.

Offer a giveaway

Offer a giveaway

Giveaways are a powerful way to promote your event! Companies that give away free things use them with a purpose- they want you to buy their product or service.

By offering something for free, you draw in new people who would otherwise not know about your event.

The more popular an item is, the bigger effect it will have. Use products that people already know about so that their impact is higher.

Something simple like a book can be given away through a website or social media channel. More expensive items such as clothes or gadgets may need to be sponsored by the seller, but even then, no payment was made except for exposure.

Interactive giveaways are better than just giving someone a thing because you get more information about the person attending your event. If you find out that they are related to the company, you could offer additional discounts or deals to them.

Ask your audience to join your event

Ask your audience to join your event

Holding an event does not end when it is over. After you share the location, time, and agenda with people, they can start sharing the information with others!

By having a giveaway or prize for attendees, you are creating an incentive to spread the word about your event.

People love getting something free or money, so offering this is a great way to boost attendance.

However, make sure that the prize is significant enough to be worth the effort of attending. It should at least be cost-effective as well as give you exposure.

You could give away fliers, t-shirts, or even entry tickets to your event. This would depend on what your event is and if there is anything like this already in place.

Types Of Referral Marketing

When you are trying to grow your business, referral marketing is one of the most important strategies, and we have several types of referral marketing. A referral comes from someone who knows you well and believes in you enough to spread your message for you. They may have a relationship with you that started years ago!

Your referrals can be individuals or groups of people. It doesn’t matter if they know you only slightly or if they know you very well – what matters is that they trust you and believe in your product or service.

When they feel this way about you, they will share your knowledge as both you and they benefit from their trust. This creates momentum and growth for your business. Read on to learn more about some of the best ways to create referrals for your business.

Types of referral marketing

There are several different types of referral marketing you can do to promote your business. Some are better than others depending on the situation, but all can work to strengthen your reputation and increase sales. What kind of referral marketing you should do depends on your budget, the amount of new customers you want to draw in, and the length of time you want to see results from each type.

In this article, we will discuss three of the most common types of referral marketing- why it’s essential to add these to your repertoire, how to use them effectively, and which ones are worth investing in at times.

Product referral is a type of referral marketing

types of referral marketing

A product referral is when someone recommends an item to use or purchase for someone else. This can be done through social media, talk to talk about the item, or direct sales via online shopping sites.

A great way to generate referrals is by offering a prize or giving away something that other people would want! For example, if you know of a good pair of jeans that are not expensive, then giveaway those shoes so others may win them free too!

Your friends and family who already own the item can also help spread the word about it to contribute to your sale.

Inter-personal marketing theory suggests that most purchases are influenced by individuals around us, so creating opportunities to interact with potential customers is a powerful way to draw in new business.

By adding value to the community, they will feel obligated to do business with you. Creating fun environments full of engaging conversations will boost your income.

Running a giveaways every month or hosting a chat event once a week both create engagement in the community, thus promoting your business.

Guest blog referral

Man Lying on the Couch Typing on Laptop

A guest blogging opportunity is using another blogger’s content as your own. By posting an article that is related to theirs, you are helping them gain exposure for their site while simultaneously creating new content that people will read.

This type of referral marketing is very powerful because it creates continuous flow of fresh information that people can access anywhere, any time.

It also helps strengthen relationships between yourself and the writer you refer by complimenting their work and giving credit where credit is due.

By adding value to the online community, they will keep coming back to you!

There are many ways to ask someone if they would be willing to write about X product or service. The hardest part is deciding which approach is best depending on the person and the situation.

Making referrals via direct messaging on social media sites like Facebook and Twitter is usually the most effective way to do this.

Online advertising is also one of the types of referral marketing

Photo of Woman Taking Notes

One of the most common types of referral marketing is online advertisement, also known as paid search or pay per click (PPC) advertisements. With this type of promotion, you will need to find a way to source appropriate quality referrals.

As mentioned before, gathering these referrals can be tricky if you don’t know who they are yet. Fortunately for you, we have tips here for how to make that easier!

First, you should start by searching around for testimonials and comments about the referred product. These two pieces of content go together really well and can help you determine whether or not to buy the item being advertised.

Second, do some research and finding out what products the referrer has previously purchased. If they are happy with them then it is likely that you will be too!

Third, check out their social media accounts to see what kind of posts they share and if they speak highly of the company.

Email marketing is a great type of referral marketing

types of referral marketing

When someone needs your product or service, they will create a reason for you to provide it to them. They may ask their friends, family, colleagues, and even strangers to spread the word and talk about you.

By creating an interactive way to get people to work for you, you have entered into referral marketing.

Referring to yourself as an “excellent seller” is not going to win you many referrals. Instead, come up with ways to help others be successful by being a great seller themselves.

This can include talking about how to sell online, what products are worth investing in, and giving tips and tricks that are helpful for sellers. You could also do a giveaway related to selling or self-promotion.

Running a sale or discount is another way to gain attention and rewards for referring others. By having a sale, you increase demand which helps you reap the benefits of referral sales later.

Email is one of the best types of referral marketing because you can send messages to everyone all at once. Plus, you get the chance to add pictures and videos if needed!

That said, make sure to test out your emails on a few recipients first before sending to the whole list. You don’t want to scare anyone away or waste time promoting where there’s no response.

Social media marketing

types of referral marketing

So what is social media marketing? This is defined as creating or participating in communities, engaging with people around you, and promoting your products through them.

Social media sites like Facebook, Instagram, and Twitter are great ways to promote your business. You can create accounts for yourself so that you have an online presence, connect with individuals who may be interested in your product or service, and spread word about it.

By interacting with others and sharing information, you’re developing relationships which will help you gain exposure and generate new followers and supporters.

These sites also offer usability tools and features such as pictures and videos! All of this helps you get more engagement from your audience and thus, more traffic to your site.

Video marketing

types of referral marketing

Recent developments in digital media have made it easy to create engaging, entertaining videos. With the right software, you can even streamline your video production process!

By filming yourself or someone else, then editing the footage into stories and lessons, you can create some very educational content that people will enjoy watching.

This is referred to as “videomaking” or “video storytelling.” It has become increasingly popular for this reason.

There are many ways to use video marketing to generate referrals. Here are some examples:

Give other people free access to valuable information or resources via YouTube channels and linked sites.

Create product reviews or giveaways that could benefit others.

Film testimonials or interviews with professionals who work in your field.

Add value to communities and groups through meaningful contributions.

Running a successful referral campaign doesn’t necessarily require much money unless you want to invest in expensive advertising tools or materials. You can start small by creating blurbs about your business and sharing them on social media.

From there, spend time developing relationships and offering quality services or products while supporting others. The rewards will come back to you in form of referrals and word-of-mouth recommendations.

Advertising on the phone

Man Having a Phone Call In-front of a Laptop

A growing number of startups rely heavily on referral marketing to get new business. By offering free or paid services, you can create your service in exchange for another company’s contact information.

This is referred to as incentivized referrals because you are giving something away in return for someone doing something else.

Most people are familiar with this type of referral marketing when it comes to advertising. You spend money to put an ad up for a product or service, and then you earn credit if somebody that sees the advertisement purchases the product.

That’s incentive advertising!

Other types include getting other businesses to work for you by paying them to use your products and services (backup providers, for example), or creating a website using their content (social media sites do this all the time).

By bringing in new customers through these methods, you will eventually have enough revenue to cover the costs of running the business.

Tell your friends

types of referral marketing

A referral marketing tactic that is becoming increasingly popular is asking people to do something for you by telling their peers about you or what you offer. This is typically done through social media, blogs, forums, and advertisements where people can advertise services or products they offer.

By creating an environment where others are encouraged to promote you, your product or service will get exposure. Your potential clients and customers may even be so inspired by the referrals, that they directly go to you to ask about these offers!

How To Pick A Virtual Event Topic

Choosing a virtual event topic is like choosing your next career! You will want to make sure that you pick a virtual event topic that fits well with what people already know about you, your field, or your business.

If you’re not sure what to talk about, then start by asking yourself what are our biggest challenges in the workplace. What problems do we struggle to solve every day? What topics get lots of comments and reactions online?

You can also look at how your personal life has changed over the past few months and see if there’s anything different about work or leadership that you could discuss as an example.

Virtual events allow participants to connect remotely while still feeling like they are part of the same community. They can contribute and ask questions just like they would face-to-face, but without the cost.

Make a list of topics that you are an expert in

Make a list of topics that you are an expert in

When you pick a virtual event topic, it’s like finding new clothes for yourself. You want to look into things you love, that would make you feel good about yourself, and that brings you more self-confidence.

You do not need to know everything about every possible topic to host a successful virtual event.

Make a list of topics that will attract your audience

Ethnic young woman reading notes

As mentioned earlier, you do not have to start with a new topic when talking about a virtual event. You can choose to revamp or reword an existing topic to make it more interesting for your viewers.

By using our tips here, you will know how best to pick a virtual event topic in no time! Read on to learn more.

Pick a virtual event topic that you are confident in talking about

Pick a virtual event topic that you are confident in talking about

It is very important to pick an event type or topic that you are comfortable with. If you are not quite sure what to talk about, then choose something close to your field so that you feel more prepared!

Running a virtual event means there will be no one else around you, so it’s good to know how to motivate and inspire others before that happens. If you don’t, people may feel disconnected and discouraged while trying to connect online.

On the other hand, if you aren’t too sure of anything, just pick something new that you have never talked about before and see where things take you!

Your audience will likely give you some helpful tips as well – they might even invite some of their friends to join the chat, link you posted, or tell you what kind of content inspired them.

Make it personal by choosing a topic that you enjoy

Make it personal by choosing a topic that you enjoy

Choosing a virtual event topic is like picking your next favorite restaurant. You want to choose something you will love, so you can give great performance while using it as motivation.

It should be easy to talk about, interesting, and fun for participants to discuss. Your attendees will feel connected to you and the community because of this content.

Avoid boring or too general topics such as “What are our health benefits of X food item?” unless you are a trained nutritionist or dietician. This is not an appropriate event theme!

Topics like these may sound cool, but they do not motivate people to participate in the event. If you have to speak about this very topic, then consider holding two separate events – one focused on health benefits of foods, and another on tips to make healthy eating more enjoyable.

Pick a virtual event topic that you would be passionate about

Pick a virtual event topic that you would be passionate about

Choosing a virtual event topic is like choosing your next career change – you want to pick something that you are passionate about, that aligns with who you are as an individual, and that brings you joy.

As we live our lives more and more online, giving talks via video or live streaming apps has become very popular. It’s a great way to showcase your expertise while helping others by educating them on a product or service.

By creating your channel on YouTube or Facebook, you can start teaching people things about your field of passion- whether it’s fashion, diet tips, psychology, or whatever else you’re knowledgeable in!

It’s totally okay to enjoy what you know and use this talk time to inspire others to do the same. Who doesn’t want to help other people feel better about themselves?

Your audience will connect more deeply with you if you are truly interested in the topics you cover and they sense that you care about what you teach.

Pick a virtual event topic that you feel passionate about

Pick a virtual event topic that you feel passionate about

Choosing a virtual event topic is like choosing your next career you have to be passionate about it! If you are not, then paying to attend this event will probably waste your money.

You should pick an event theme or topic that you are very interested in. You can do this by looking at past events, reading their materials, and asking people who attended what they thought of the event.

Your passion for the event will show in the way you prepare and talk about it. Make sure to look up information and tips on how to run a successful event before hosting one yourself!

General tips: Do not choose a too popular or vague topic as your event title. Choose something more specific so people know better what they are attending for.

Also, make sure to update your event’s material frequently to keep people aware of the changes and new developments related to the event.

Pick a virtual event topic that people are looking to you for advice on

Even if you have no experience in this field, you can still pick an interesting topic and start giving tips. But before you do, make sure your knowledge is solid on it!

Running a virtual event depends heavily on having clear information about the event you will be hosting, as well as how the host organization operates.

You should also know what equipment or services the organizers use, so you can replicate those for your event.

In fact, most hosts outsource some or all of these things to third-party providers, which helps them focus more on other parts of their business.

By being familiar with the overall event process, you’ll feel more prepared when the time comes to hold your own event.

Pick a virtual event topic that you have experience with

Pick a virtual event topic that you have experience with

As mentioned before, picking your event genre is an important decision. If you are not sure what types of events are popular at this moment, you can always pick something new!

Running a virtual event is a lot of work, which is why there are so many people who choose to do it professionally.

By doing this, they earn good money while helping others connect. Even if you are just starting out as a speaker, hosting a live event or conference is a great way to make extra income.

There are several ways to pick how to be a successful talk host, but one of the most fundamental is being familiar with the field you want to speak in.

Knowing the basics about your area makes it much easier to create your own talk show. You will know some key points and terminology, and this will help you communicate more clearly.

How to Pick A Virtual Event Theme

In this article we will discuss how to pick a virtual event theme. We will also look at some examples and see how different speakers picked their topics.

To make the reading faster, our example is related to motivational speaking. However, these concepts can be applied to any type of event.

How To Find Sponsors For Your Virtual Event

Finding sponsors for your virtual event is a fun way to inspire your event. While not every business can afford to sponsor an event, most are willing to contribute towards keeping it running!

Businesses want to promote their products and services through virtual events like yours. They pay to be included so that they get exposure and people attend the event to learn more about theirs.

Virtual events have become very popular in recent years as people stay home due to the coronavirus (or COVID-19). Many organizations offer virtual meetings and seminars to keep individuals connected while staying at home. Some even offer free tools or software to facilitate the meeting!

This article will talk you through some ways to find online seminar and workshop providers and easy ways to ask them if they would be interested in sponsoring your event!

Held via webcam and internet connection, these events do not require any facilities such as a conference room nor professional equipment needed to host one. This makes it much easier to hold – and invite people from all over to join!

Sponsoring a virtual event does not necessarily mean paying money to feature their product or service, but instead sharing information about it or promoting it during the event. Sometimes companies agree to place their logo or link up to the website or application for a certain amount of time or with a sponsored tweet attached.

Many times, hosting an event means being compensated for another activity done at the same time.

Tell all of your friends about your event

Tell all of your friends about your event

Along with telling your family members, tell everyone you know what kind of event you are hosting and whether it is virtual or not! If you have an online platform such as Facebook, Instagram, or Twitter, use that to spread the word about your event!

By having more people aware of your event, there may be additional sponsors or attendees you meet who can help promote your event. By offering them something in return, they will want to contribute to ensure your success of the event!

It’s totally fine to ask for their support, but make sure you do so gracefully.

Use Facebook ads to find sponsors for your virtual event

Use Facebook ads to find sponsors for your virtual event

A lot of people start out using social media as a way to connect with others, but have forgotten that you can use it to gain more business opportunities as well.

By adding an event or sponsorship posting to your news feed, you’ll be able to tap into another medium for potential income.

You could also create a special group on Facebook for supporters to join, or launch a competition or sale in conjunction with your event!

Virtual events are a cost-effective way to gather interest and money, so don’t hesitate to look into this option.

Use Instagram ads to find sponsors for your virtual event

Use Instagram ads to find sponsors for your virtual event

A lot of event organizers these days are doing away with traditional events like buying tickets or having a meeting place. They have an online platform they use to connect with people, and then they use that to offer sponsored content or advertisements.

This is called influencer marketing. Influencers are individuals who have a large audience, so their followers will purchase products from the brands they promote.

Virtual events are perfect opportunities to do this! You can pick any genre or niche of video to advertise in, and recruit some cool YouTube influencers to help you spread the word about your event.

By offering free entry into the event as a prize, attendees can watch the videos and be drawn in by the advertisement. Then they can come to your event and enjoy it without paying anything!

You may also be able to get more donations or revenue through advertising sales during the event.

Email sponsors

Email sponsors

Another way to find event sponsorship is by contacting individual companies or individuals that would like to promote your event. You can do this via email!

By introducing yourself, you’ll be making a good impression which may win you some potential partners.

You can also add them as a friend on social networking sites like Facebook or LinkedIn, but starting with an email is better since it uses their own service and tone.

Your email should make them feel special because you took time to talk to them and ask if they are willing to help out with your event.

Tell your family about the event

While it may feel awkward at first, sharing your event with people will help you find sponsors. When telling people about the event, make sure to include all of the necessary information such as when and where, what the event is, and who is hosting it.

Some things that can be sponsored are food or drinks, so if you have those prepared, you can advertise them by posting an advertisement or linking to their website. Tickets are always a good way to promote an event because they are usually given for a certain amount, so someone else already has paid for part of the event!

Eventbrite is a great tool to use in promoting your event. You can easily add and remove individuals or companies from your list, and you can track how many views your event gets per person. This helps determine whether or not this audience is willing to contribute to the event.

Tell your friends

As we mentioned before, the first way to find sponsors is by telling your friends! Get out of that bed early morning or late night schedule and update your social media sites to let people know about your event.

Post pictures of what you are offering and ask if anyone would be willing to join you in supporting it. If someone else can help with the sponsorship, they’re likely to agree so don’t shy away from asking!

Running an event isn’t cheap, even when you have the money to pay for all of it yourself. By reaching out to others, you may get some hard-earned cash donated or at least some valuable connections.

By being pro-active and doing these things, you will definitely reap the benefits of having an event.

Use Twitter to tell your followers about the event

Use Twitter to tell your followers about the event

To find more potential sponsors, you can use social media to promote your event! Companies watch what others like yours are doing so by sharing information about your event through their accounts, they may be willing to help spread your message and contribute to your event’s funding.

By promoting your event on different types of sites with diverse audiences, you can increase its exposure, potentially landing more money.

Some of the most common ways to do this include posting on Facebook, tweeting, and blogging.

Create a website to find sponsors for your virtual event

Create a website to find sponsors for your virtual event

Along with having your event announcement online, you will want to create an easy way for people to join you as a speaker or attendee. This can be done through a website where attendees and speakers can register!

Many free websites offer you the chance to create an account and start hosting meetings and discussions immediately. Many of these sites also provide you with a pre-made domain name and web space to use it.

By creating this site yourself, you get to choose the domain name and theme you would like to go with. It is very versatile due to the ability to add content and functions yourself.

This does cost some money upfront, but most providers give you lots of leeway in their pricing plans before they make you pay fully up front.

Interview Tips And Tricks For Your Virtual Event

While having an in-person interview is great, attending a virtual event is another way to meet with professionals! It’s not only more cost-effective, but you can also do it from home which is much healthier than sitting at a restaurant or conference room. knowing some interview tips and tricks will help you.

Interviews via phone, video chat, or app are all part of the process that most employers use when hiring someone new. They like to get a sense that you are being honest, professional, and direct with them so they can form a picture of who you are as a person.

This article will talk about some easy ways to prepare for your virtual meeting while still putting importance on appearance and voice. You don’t want to look sloppy or seem distracted during this important conversation, even though there isn’t anything physical happening.

Interviewing over apps such as Google Hangouts, Zoom, or Skype is common these days, so this article will go over some hangout tips and tricks.

Interview tips and tricks 1: Provide consistency

Interview tips and tricks 1: Provide consistency

As mentioned before, your invitees will have to connect with you online to attend your event. This can be via your website, social media accounts, chat apps, etc. They will also need your email address or phone number to confirm their attendance.

So how do they find out who you are and what your event is? How do they join you for a conversation if you don’t talk much?

Provide as many opportunities as possible to interact with you. You can use all types of channels, but consistency is key!

Make it easy to reach you by using both personal and professional account names, add yours to Facebook, LinkedIn, and Twitter. Add yours to each site so people know where to look for you.

Chat apps like Slack, Zoom, Google Hangouts, and Microsoft Teams are great ways to keep in touch while still giving users some anonymity. These apps usually have free versions that work just fine. Use those!

And don’t forget about making yourself available offline either. Return home after an hour of work and check your emails, messages, and calls; maybe even respond when necessary.

This way, you won’t lose contact completely unless something really important comes up.

Interview tips and tricks 2: Provide structure

Interview tips and tricks 2: Provide structure

After you have invited people to an event, they will begin to invite other people! This is totally normal as friends get involved with each other’s lives and talk about things.

But, what if someone doesn’t respond? It can feel like a wasted effort, but don’t give up just yet.

By providing some structure at your event, everyone will have a clear goal and focus on that instead of trying to find someone or something else they could be talking about.

This helps create more conversation and engagement.

Here are some examples of ways to provide structure at your event:

* A speaker or participant posted a list or link of things they wanted attendees to watch/read before coming to the event.

* There was a reading or activity scheduled during the event.

* An open topic is discussed in the car ride there.

These types of structures help make it clear how people should be attending your event, which creates less confusion.

Interview tips and tricks 3: Establish a schedule

Interview tips and tricks 3: Establish a schedule

After you have received acceptance as an event organizer, the next step is to establish a start time and end time for your event. This will depend on how many people are attending and when they will be able to attend.

You can use Google Calendar or another software that allows users to share events to create the event. Since everyone has access to this app, it will help make sure no one misses any part of the event!

People may also need to know what time the event starts and ends so please ensure these times are well known. If someone cannot make it then there are some backup plans such as having another person take their place. By using a software tool, people will not need to remember all the information themselves, which helps keep the event organized.

Everyone’s schedules may get busy so try to stick to a routine unless something comes up more than two weeks before the event.

Interview tips and tricks 4: Make it clear what is expected

Interview tips and tricks 4: Make it clear what is expected

Before you begin your interview, make sure that you are completely clear about what topics you will be covering and what questions you will ask! This way, they’re not left wondering, or needing to backtrack to find out information.

Be prepared with some basic questions too – how long have you been working in this field? What made you choose this career path? and if they respond with something like “I love my job, so I never really think of myself as having a career”. Then ask them whether they consider themselves self-employed, part-time employees, or full-time employees.

This gives you an idea of their understanding of the term ‘career’ and can help determine whether they’re still searching for that sense of belonging and security that only comes with being part of the workplace community.

Interview tips and tricks 5: Tell them what you want

Interview tips and tricks 5: Tell them what you want

Before interviewing anyone, whether in-person or via chat or video, make sure you know who you are looking to meet with and what they mean to your career. What position do they hold in your organization? As someone directly reporting to you? As a member of a team that you supervise?

It’s very easy to get distracted talking about yourself during an interview, so be careful to avoid this by knowing some key things about the individual!

Knowing their importance will help you focus more on listening to how they describe themselves rather than telling your own story. It also helps determine if they are a good fit!

Interviews can sometimes feel like a minefield because employers worry about being put off by something they say. Try not to be one of those people – learn from these cost-effective lessons before investing time into a meeting.

Be clear on what you’re looking for and give appropriate timing — both yours and theirs.

Interview tips and tricks 6: Ask them what they want

Interview tips and tricks 6: Ask them what they want

It’s very common to get questions about how to interview someone during a virtual event, but one thing that some people miss is asking directly about those things.

It’s good to ask if they would like to discuss anything specific or whether they are more open to general talk at this time.

By being aware of these types of questions ahead of time you will be prepared and can easily steer the conversation in another direction if needed.

Interviews should not feel like an interrogation, so make sure to keep it lighthearted and casual!

General chat can quickly turn into something more meaningful though, so don’t hesitate to go there if necessary.

If anyone seems particularly distant or quiet, it might be worth checking out why they seem this way before moving onto other topics.

Make it clear what is happening

 Make it clear what is happening

One of the biggest reasons why people get nervous during an in-person interview is because they do not know what the job position entails or what their future at this company looks like. For most employers, having someone that knows what they are offering makes them feel more comfortable.

The same goes for a virtual interview. If you are not sure what the next step is, be honest about it and ask if there is anything else you can do to prove yourself to the organization.

Be clear about expectations

Be clear about expectations

Before you meet with anyone for an interview, make sure that you are clear about what kind of position they want to offer you and what type of employment you desire via your answers to these questions, it’s part of the simple interview tips and tricks you should know.

Most employers will ask if there are any significant weaknesses in your current job or career path. This is a very legitimate question but only give honest responses. Do not say something like, “My department was understaffed so I asked my boss to let me work outside of my role” because you never know if that person has also been overqualified for their position.

There can be disastrous effects when someone who does not have enough authority within the company offers advice to higher levels. If you feel uncomfortable answering this question honestly, then tell them that it is hard for you to see yourself moving up within the company and that you would need some assurances before you could consider such a change.

Best Practices To Host Virtual Events

Running a virtual event is much different than holding an in-person event, but it can be just as successful! While hosting an in-person event requires a venue, equipment, and logistics, hosting an online event does not. You do not need a large studio or conference room to use web streaming services like Zoom, YouTube, or Twitch to host your event. We will show you some of the best practices to host virtual events in this article.

Virtual events are becoming increasingly common as people continue to stay at home due to the coronavirus. Many organizations have organized free resources via social media sites, chat apps, and other platforms to facilitate connection and education for their employees. Others have used technology to create interactive experiences that could not happen otherwise.

This article will go into detail about how to organize and plan a virtual event using these best practices. We’ll discuss what types of events you can hold, how to recruit participants and more.

Choose the perfect venue

Choose the perfect venue

A less expensive option is holding your event in-house, which can be done virtually anywhere! If you are confident that your home or office space will work well as an event site, then this is an excellent alternative to renting a room or building out a table at a restaurant or conference center.

There are several benefits of hosting your event inside of your organization. First, it cuts down on costs since you do not have to pay for extra equipment like computers or monitors, supplies like paper and pens, or facilities like electricity and internet access.

Second, by organizing the event internally, people’s jobs are still met even if their colleagues cannot attend due to time constraints. They can either watch the events via live streaming or through our YouTube channel!

Third, by staying within the confines of your organization, social dynamics such as group cohesion and teamwork are reinforced. This helps promote effective working relationships and collaborations in the future.

Choosing your guests wisely is one of the best practices to host virtual events

Choosing your guests wisely is one of the best practices to host virtual events

The number one reason why virtual events do not work is that people are not invited, or they are asked but cannot attend. People may feel excluded if you invite only high-status individuals or top-tier groups, as this was their level of engagement before. If you want to keep up that momentum, then include these types of people, but also make sure to add an open invitation for anyone interested in being part of the event!

Opening up the event to everyone helps mitigate the issue of people who can’t make it to the initial gathering. This also gives people more opportunities to join later, which again, increases participation levels.

We recommend having a very general invite at first, and then adding attendees as needed. Many online meeting apps have tools to create interactive meetings where participants can chat, discuss, and contribute.

Make it clear that you are not a therapist

Make it clear that you are not a therapist

As mentioned before, hosting a virtual event is different from holding an in-person event or creating a live stream. While both of these require you as a host to be present, being able to connect with others online makes them unique.

Virtual events can feel less authentic for participants because you cannot see how people are responding to what you say. In addition, there is no eye contact so it becomes harder to build trust and connection.

Making the experience more intimate by having a chat room option removes some of these limitations. This way, you can have more structured conversations while still connecting with other attendees like at a normal conference.

However, even though there’s a space where everyone else is, there’s still no physical presence. This could make it hard to determine if someone is actually listening or if they are just talking for the sake of talking.

Running a virtual event means ensuring your messages get delivered and understood, but also looking out for each other’s needs and changing modes of communication depending on who you are interacting with.

You may notice certain things like mood shifts or signs of fatigue that need addressing. All this without anyone’s knowledge of whether you are sitting next to each other or across the globe!

We recommend reading through our tips first to ensure you run a smooth event. Then, once everything is set up, hop into the chat room to start sharing and meeting new people.

Let your guests feel comfortable

Let your guests feel comfortable

One of the most important things you can do as a host is to make sure your attendees are feeling relaxed and able to express themselves. This includes letting them use certain apps, giving them access to specific features or devices, and not making them feel uncomfortable by limiting their ability to communicate or spend time with people they want to meet.

We’ve discussed before how using free conference management software like Google Hangouts, Skype, or GoToMeeting makes hosting virtual events very easy. But what if you don’t have one of these services? Or what if you need more functionality than what those programs offer?

That’s when it becomes tricky. Because while there may be some free alternatives out there, none of them are quite as user-friendly as the big boys. And unless you happen to know someone who uses one of those products, chances are pretty good that they’re familiar with at least the basics.

Providing reassurance is also one of the best practices to host virtual events

Providing reassurance is also one of the best practices to host virtual events

As mentioned before, offering your event as a virtual event can be more challenging than hosting in-person events. This is especially true if this article’s title has given you some doubts!

Making sure everyone feels comfortable and able to connect with others is an integral part of having successful online meetings. Ensuring that individuals are confident in the meeting space and tools they have access to will help them feel relaxed and connected.

This article contains some tips to help you keep people informed and engaged while using third-party apps and services for your event. Many of these tips apply even when the event is face-to-face!

Reminder: These recommendations do not take away from the importance of ensuring adequate coverage and resources at your in-person event! Your attendees should never feel like their experience or needs are being neglected because of time constraints or budget limitations.

Tell your guests what to do in case they need it

Tell your guests what to do in case they need it

In addition to providing adequate resources for engaging with others, virtual events have another important element: telling your attendees what to do if there is an emergency.

This can be done in several ways- through announcements made before the event, via chat or message boxes built into the software used to host the event, and/or having experts talk about the event online so that people may watch them.

Anticipating difficult situations is another best practice to host virtual events

Anticipating difficult situations is another best practice to host virtual events

As with any kind of event, giving a virtual conference or seminar will likely create some uncomfortable experiences for at least a few people in attendance. You can be prepared for these by being aware of potential issues ahead of time.

This may include things like having enough resources and equipment to cover certain topics, but not so much that you run out of space to showcase other speakers’ presentations or areas where participants could access free resources or tools.

It also means making sure your attendees can connect with others outside of the event via social media sites or staying in touch after the event.

Running a virtual event is a great way to promote engagement and community building while keeping costs down, which is why it is becoming such a popular method of delivering professional development (PD) courses and seminars.

Be consistent

Be consistent

Consistency is key when it comes to hosting a virtual event. This means consistency in how you run your conference, consistency in using pre-existing platforms to facilitate your meeting, and consistency in what tools you use for recording and sharing meetings and presentations.

If you are not careful, everything will be different!

Different software, settings, etc. will create an uncomfortable experience for attendees that want to connect with you and have no idea what to do or who they can ask for help. It also creates confusion as to why some things work and some don’t work during the events.

We recommend staying within your software unless you are very familiar with another platform. Using our favorite tool (Google Suite) as an example again, make sure your Gmail is set up similarly across all devices so people know where to find your email!

And finally, stay in touch! Even if you are going through the same process as everyone else, keep in touch with those attending your event and other organizers to see what needs help and what works for them. All these listed above are some of the best practices to host virtual events,make sure to keep them in mind when next you host an event.

How To Find Speakers For Your Virtual Event

Finding speakers for your virtual event can be tricky, but it is doable! While having someone talk about something they are passionate about is great, finding that person may not be as easy as you think.

There are many ways to find speakers for your virtual event, and most of them start with creating an event yourself. Creating an event means putting together a schedule, gathering advertising materials, and then contacting people to see if they’d like to contribute by offering their services as a speaker or keynote.

From there, you can either use your network to approach potential speakers or search online sites and applications for speakers who are looking for engagements.

Compile your guest list of speakers for your virtual event

Compile your guest list of speakers for your virtual event

While it may seem tempting to use online speaker-finding tools to find speakers yourself, doing so will not set you up for success. Doing this will most likely get you stuck paying high fees to access their services while realizing there are almost limitless resources available free of cost!

By compiling our guest list we create an opportunity for people outside of the virtual event software to offer their service or product. By offering your event as pay-to-view, individuals can earn income from sharing their knowledge with others and building a larger audience.

Virtual events have become very popular due to the ease of using technology to connect and communicate. If you are looking to add some entertainment value to your event, giving away the stream is the best way to go about it.

This article will talk more in detail about how to find virtual event keynote speakers and what types of platforms exist to do so.

Research the potential speakers for your virtual event

Research the potential speakers for your virtual event

As mentioned earlier, you will have to do some research into your event’s topic to see who would be appropriate to speak about it. You can either use third-party resources or create your own by looking up speakers in online databases and gathering their material to determine if they are qualified to talk about the subject matter.

By using these tools, you will know not only whether someone is experienced in what they talked about, but also if they are affiliated with any groups or organizations that are related to yours. This way, you can make sure they match what your organization needs!

If you’re more creative than business people, there are many free websites where you can launch a podcast or talk show. By doing this, you get to control the content, the audience, and how professional you look while talking.

Approach sponsors and speakers for your virtual event

Approach sponsors and speakers for your virtual event

The next way to find speakers is by approaching potential conference attendees as well as speaker candidates. By being interactive, this approach can work very effectively. You should not just ask about their speaking experience, but also what types of events they attended, if they’ve ever done something similar, etc.

By asking these questions and listening to answers, you will learn a lot about them!

There are many ways to gather information through interviews, direct messages on social media, or conversations with colleagues. Some people may even offer themselves as a speaker for your event.

By being aware of such opportunities, you will know how to maximize them for valuable insights.

Connect with influencers in your niche

Connect with influencers in your niche

Finding speakers can be difficult, but it doesn’t have to be! While getting people directly as guests may seem like the easier option, it is not always practical or possible.

Influencer marketing is another way to find speakers that are willing to share their knowledge and experience. By reaching out to the right individuals in your field, you may be able to get some recommendations or even invite them to contribute to your event!

By asking those who already influence your industry if they would be interested in sharing their expertise at a free virtual event, you have taken the pressure off of trying to convince them to pay money to speak at a conference. They’ve asked themselves whether or not this is something they should do, so now you just need to make sure they say yes!

There are several ways to connect with influential people through online channels, such as blogging, social media, and YouTube. Many times, people will offer their services as an ambassador (or “influencer”) for a company or product, so looking into whether these opportunities exist is another good starting place.

Guest blog or comment on social media

Guest blog or comment on social media

Finding speakers can sometimes feel like pulling teeth. There are several ways you can approach this problem. One of the most efficient is to offer your audience as a source for speaking opportunities.

If you’re hosting an event, then offering a guest blog or leaving comments on their Facebook page or Twitter feed is a good way to connect with potential speakers.

Your peers and colleagues can easily recommend someone they know who could help promote your event or speak about the topic in depth. By adding the speaker as a collaborator on your event’s Slack team, you’ll be able to directly communicate with them without having to go through another channel.

For both types of engagement, your contacts will want something in return — which is often free exposure or marketing materials for their products or services.

Create a website

Create a website

In addition to creating a virtual event, you will also need to find speakers for your event. Depending on how big of an event you are organizing, finding speakers can be difficult!

There are many ways to go about this. You can use online speaker marketplaces to search for speakers or hire a professional event planning company that has its internal system for gathering speakers.

However, there is another way to find speakers — by sharing your event information with others and asking if they know anyone who would be interested in speaking at their event.

Write your blog post

Write your blog post

Writing a blog post is easy, right? You pick an idea or topic, then you brainstorm some points and then you write! Speaking about brainstorming, making a talkable topic is one of the hardest things to do.

When it comes to having a virtual event, finding speakers can be tricky. Luckily, we have tips here for you! Read on to learn more.

Distribute your post to the right forums

Distribute your post to the right forums

Having enough speakers is one of the biggest hurdles in hosting a successful virtual event. While some people are gifted at talking, most of us do not possess this quality naturally.

This can be particularly challenging if you don’t have many contacts in your circle that could help you find ones who do. Luckily, there are ways to get around this!

By distributing your post across various communities and platforms, you increase your chances of finding someone to speak on behalf of your event. This will also boost its visibility, which only helps it succeed.

Here are some places where you can look to distribute your post:

Facebook groups

You can advertise your event as a topic in several Facebook groups. This works best if you are already a member of these groups and know at least some members well.

Start looking through them using an efficient search filter or use of keywords so you don’t waste time on irrelevant posts.

Once you found someone with permission to write about the event, you can ask if they would like to contribute their writing to promote it even more.

What Is A Virtual Event?

A virtual event is when someone hosts an event that you can attend from the comfort of your own home or via a mobile app. You will need a good internet connection to watch the events, usually through a streaming service like YouTube or Facebook.

Most people use these services to stream TV shows or movies so this concept comes directly from television. But with some new tweaks, it’s possible to combine all of those features into one!

Virtual events are typically free unless the broadcaster pays for advertising spaces or sponsored giveaways. These sponsors get their chance to promote themselves by putting in a few bucks per person to enjoy the event.

It is totally okay to be skeptical at first if there are too many fees involved but once you realize how affordable and accessible virtual events can be, why not give them a try?

There are several reasons why having a virtual event could be better than holding a regular in-person gathering. Some of these include cost savings, distance benefits, accessibility, and communication possibilities.

This article will talk about some examples of how you can create your very own virtual event using just the tools you already have access to.

Who would enjoy a virtual event?

What is a virtual event?

Many people feel that attending an in-person event is their favorite way to spend time, so why not hold this event virtually where you can watch or listen to it from anywhere? This is called a “virtual event”.

Virtual events are becoming more common as technology advances making it possible for almost anyone to have access to powerful tools that allow for high quality video chats and audio recordings. Some of these tools even feature interactive features like chat rooms and question and answer sessions!

There are many types of virtual events. For example, you may be able to connect with individuals at other events or conference presentations and give questions via live chat or voice channel. You may also get some online training by watching a movie or listening to an audiobook while you work through the concepts.

How will a virtual event differ from a regular event?

People Sitting on Gang Chairs

A virtual event does not require you as an attendee to physically be present at the event. You can participate from anywhere in the world!

This is what makes it so powerful for gathering attention, sharing knowledge, and promoting education. Anyone with internet access can participate virtually, which means anyone of any income level has opportunities to contribute.

Virtual events have become increasingly common as technology continues to advance. Online platforms like YouTube and Twitch use their software and applications to stream content just like TV stations do.

By filming your presentation or lecture and editing it down, people around the globe can watch you share what you know – effectively, free. This is how most live streaming sites get started — they offer a platform for others to learn.

The only difference between this type of event and a normal one is that there isn’t a physical location where everyone gathers.

How can I host a virtual event?

What is a virtual event?

Running a virtual event is much like hosting an in-person event, except you are not physically meeting people face to face. With technology, you can create a live stream or video conference where attendees can chat with speakers and ask questions via chat apps or through their smartphone/tablet app.

Most online tools allow you to set up your event as either free or paid depending on how many people attend. Some even have moderators that help keep the conversation going!

There are several ways to gather participants for a virtual event. You can do it by invite only, open registration, or totally free. The last option is the most popular because it does not cost anything to participate. Many companies offer free accounts such as YouTube so this is perfect if you already have a channel there.

Some examples of how to run a virtual event:

* Have a speaker talk directly from linkable media (YouTube, Facebook, etc.

What should I invite people to?

What is a virtual event?

The next logical step in running virtual events is inviting attendees. You will want to make sure you have all of your event information ready before sending out invitations!

You can use online tools to create digital invitations. There are many free invitation-making platforms like InviteWhiz that do not require you to pay per item sent.

These apps and sites allow you to add pictures, text, and links for other pages or websites. Some even offer email templates that help you write your messages. This takes away some of the work we “pro” web designers/writers get paid for!

We would recommend doing this yourself first as it gives you more control over the look and feel of the invite. Once you are happy with how it looks, you can pick up some invigilation services to take care of the rest.

What times should I choose?

What is a virtual event?

The timing of your event depends on what kind of event you are having. If it is for an educational purpose, then setting an early time like 9 a.m. or 10 a.m. would be best so that people can rise with the day. For more social events, choosing either late morning, lunchtime, or afternoon would work well.

For fun events such as Carnival or New Year’s Eve, any time during the night would be appropriate! Just make sure there will be enough transportation available to get everyone home if they want to go somewhere later in the evening.

Can I invite everyone who is interested?

A Person Wearing Graduation Cap  Attending Virtual Graduation Ceremony with an Elderly

As we mentioned, virtual events do not require you to be in the same place or at the same time. This can make hosting a much easier way to connect with other people!

With that said, it’s important to remember that just because an event is virtual doesn’t mean it’s free.

Charging for attendance means that participants have to pay money to come, which may or may not be okay for giving away their time. It all depends on what your event is and how valuable it is to them.

If someone has paid to attend your event, then they should get access to the full experience like before. Make sure to include adequate reminder messages and procedures so that people don’t feel left out or unsupported.

Just because something is online doesn’t mean there isn’t an afterparty, though. Many companies will host an informal meeting right after the main event to keep things moving along.

These meetings are usually logged somewhere (like YouTube) and attendees are typically able to join at their own pace until they reach that next stage of the conversation.

What should I wear?

Young cheerful female smiling and talking via laptop while sitting at wooden table in cozy kitchen

While some people feel that nothing formal is needed for a virtual event, we suggest you do not fall into this category! If you can dress in jeans or sweats, that’s perfect!

Many events require you to dress professionally, but with the ease of holding a gathering via webcam, looking more casual is acceptable! We recommend keeping it simple and natural by choosing something easy to take off if you need to step away from your computer or phone momentarily.

General etiquette applies when attending any event- be sure to greet others and say hello and goodbyes appropriately.

Is there any risk in hosting a virtual event?

What is a virtual event?

While some may consider holding an interactive webinar as expensive, they are not. With the availability of a free video editing tool and hosting sites like YouTube, it is possible to create your own event channel with no cost at all!

By using these services, you give people access to your channel, and thus your event. There is still one major drawback, however- time. It can be difficult to find the right balance between making the event engaging enough, while also leaving enough time for attendees to participate.

Luckily, technology has us covered! Online meeting platforms have tools that allow you to add components such as polls, discussion forums, and even chat rooms. These features break down barriers and help participants feel more connected.

Using a tool like Zoom, you can include this feature set and more. You get very high-quality sound and picture quality, direct sync (no having to upload files manually), and the ability to invite people to the event without them needing a separate account.

Virtual Events Marketing Tips

With the explosion of technology, there are now many ways to connect with people virtually without actually meeting in person. Gone are the days when you needed a large conference room or space to hold an event! You can create a live-stream event using YouTube or Facebook, or use software such as Skype, Google Hangouts, or Discord to chat while sharing videos or games. We will share some of our virtual events marketing tips with you in this post.

You do not need expensive equipment to produce quality streams. Most smartphones have enough camera resolution to stream events effectively. Some even have microphones that can be used for voice chats!

Virtual events are a great way to reduce overhead costs. You no longer have to pay for hotel rooms, rent a venue, hire hosting services, etc, all of which cost money. By offering your event via video, people who cannot attend online can still participate!

This article will go over some virtual events marketing tips and how to use social media, blogs, and other websites to promote them. We will also discuss how to increase audience engagement and participation during the event.

Virtual events marketing tips 1: Develop your brand

Virtual events marketing tips 1: Develop your brand

As mentioned earlier, being present is an integral part of engaging in social media marketing. If you would like to see more engagement from your accounts, make sure that you are actively involved in the space as well as developing your profile.

Your profile includes your first name, last name, email address, age, location, and career or hobbies. Your profile can be longer if you want to include extra details but these five basics are always needed.

Branding is a way to describe yourself and your business. Make sure that everything about your account aligns with who you are as a person and what you stand for. Take time to create content that you will be proud of and that will connect with others.

Running a business means there’s never really a perfect day. Life gets in the way sometimes, which is why you have to treat each day as its special occasion. Just because you had a bad day at work does not mean that you should refrain from doing something you enjoy.

Take some time every day to do something that helps promote your business. Whether it’s taking out the trash, posting on Instagram, or going to work, adds some value to the world and helps other people achieve their goals.

Virtual events marketing tips 2: Create your event

Virtual events marketing tips 2: Create your event

Creating an online event is very similar to hosting an in-person one! The only difference is that you are not limited to setting a time, space, and food source. You can instead use tools such as Google Hangouts or Facebook Live to host your event with no need for a webcam or computer screen.

You can also choose whether to have this be free or paid depending on if you would like to include registration or rewards programs. A good way to start is by holding an open house where people can join completely free!

Many companies will offer discounts and coupons for attending events held by their company. If possible, add yourself as a presenter so that they may contact you about it. This way you get credit for helping promote their business!”

Virtual events have become increasingly popular due to the ease of using them and how low the cost they are. There are many ways to market your event, including through social media, flyers, and advertisements.

Virtual events marketing tips 3: Distribute your event

Virtual events marketing tips 3: Distribute your event

As mentioned earlier, one of the most important things to do when planning any kind of event is to make sure that everyone knows about it. This includes announcing it online!

When you are distributing an event, there are two main types: virtual events and in-person events. With digital marketing tools like Twitter, Facebook, and YouTube, there are many ways to spread the word about this new event or rehash information.

For example, if your event is related to health and fitness, then sharing tips on how to manage your stress or how to work out more efficiently can be very effective.

Virtual events marketing tips 4: Connect with your audience

Virtual events marketing tips 4: Connect with your audience

One of the most important things to do as an event producer is connect with your audience!

Running events can be expensive, which is why it is so crucial that you find ways to market them to other people for support.

Hosting or attending events is a great way to reach out to new people, get more exposure for your business, and create new relationships.

By reaching out to others through social media, chat groups, and giving presentations, you will not only promote your business, but also increase your networking opportunities.

Making yourself available to talk about your business and offering promotional materials are ways to spread your virtual event marketing message.

Encourage commenting

Encourage commenting

One of the best ways to promote an event or business via social media is to encourage comments and discussions. If you notice people talking about your event, comment and ask them questions or start a conversation.

This boosts their engagement with your page and you can get some great information. You may even find out more details about the event or where they’re registered for it!

By adding comments, you also give other users the opportunity to add tips or suggestions for attending the event, which is helpful.

If there are any things that seem relevant to your event, include those in your comment or question. This promotes your event and helps spread knowledge about it.

Running a giveaway during the event is another way to gain attention and feedback. Many people will want to enter because it’s free and they’d like to win one of these items.

Give rewards

Give rewards

Giving away something for nothing is not only annoying, but it can also backfire and hurt your business or brand. If you are hosting an event, offering coupons or discounts at vendor booths or registration-only events is very common practice.

However, what if someone gets one of these deals and doesn’t come to your event? Or what if they see the discount and choose not to attend even when you don’t offer any freebies?

By giving rewards to attendees, you incentivize them to be part of your event. And while some people may feel uncomfortable spending money because they don’t have anything to buy, I bet there are at least a few that would love to get a great deal on some of your products or services.

Many times attendance at an event will drop after a lot of word of mouth about how expensive the event was. What a reward!

Giveaways are always a good idea, but during an event year like #LVOE17 which encourages guests to spend liberally, giveaways become especially important. Luckily, there are several ways to do this legally and easily.

Be consistent

Be consistent

Consistency is one of the biggest ways to promote your virtual event. That means consistency in how you advertise, how you market, and what you do to spread the word about your event!

Consistency is key because it gives people a sense of security. They will know what to expect from you and you’ll establish trust. Your followers will start expecting announcements, events, and talks from you and your event will get more attention.

Virtual events are a lot like normal meetings or conferences – people attend them for the talk. If there isn’t a talk, they won’t come back. So make sure to coordinate a speaker or activity with every meeting!

And don’t forget to keep up-to-date accounts on social media so that people can share information with their friends. You want your event to be talked about, not hidden away.

Use social media

Use social media

One of the best ways to promote your event is by using all available resources- not just at the venue but also online.

Running an event means promoting it, so why not use the tools that help you do that most efficiently?

You can create a Facebook event for the event or launch a website with interactive features or both!

Inviting people to the event through social channels is a cost-free way to promote your event, and these invitations typically go much farther than a printed invite – up to weeks at times.

By adding some interactivity to the event, you increase the engagement level which helps spread the word. People will have to actively choose to not attend, instead of being surprised when they are unable to due to work or logistics.

And while having a live stream or chat feature during the event is helpful, you don’t need either one to promote it. Having them active before the event is enough. By putting effort into other methods first, you make sure those opportunities are taken care of and then you focus on creating more engaging posts for the Livestream/chat.