Finding new clients is the key to success as a business owner or leader in your field. By offering your current customers different services, you’ll have to find ways to market them to your advantage. Below you will find a list of B2b lead generation strategies that can work for your business.
By adding additional services or products that match their needs, they will choose to do business with you.
That is why it is important to know what types of lead generation strategies work for business-to-business (B2B) marketing.
There are several types of advertising methods used for lead generation including: direct mail, email campaigns, social media advertisements, printed flyers, phone calls, and more. All of these have differing efficiencies depending on the targeted audience and how well they connect with you.
Direct mail is one of the most powerful forms of advertisement due to its cost efficiency. This article will discuss some effective direct mailing techniques to generate leads.
Create a website
A well-performing lead generation campaign does not start with you picking up the phone and calling around to find potential leads. Rather, it starts with you creating a business’s online presence through a strong domain name and web hosting and then developing an informational landing page or two designed to draw in new leads.
From there, you can begin generating traffic using SEO (search engine optimization) or paid advertising such as Google Ads or Facebook ads. Both of these require adequate time to work so don’t give up too soon!
Many free tools can help you test your B2B lead finder pages and determine which ones work best. Some of the most common ones are Optimizely, UserTesting, and Clutch to name a few. Check them out and see what works for you.
Build a social media presence
A growing number of companies are realizing that having a vibrant online presence is more effective than trying to reach out to potential customers through traditional channels like flyers, magazines, and advertisements.
By creating an interactive profile on at least one major social network, you offer your prospective clients a way to connect with you or learn about you.
Your profile can contain information such as your company logo, links to articles written about you, and even pictures of you and your team. You also may want to include personal details such as your full name, contact info, and anything else that might help people form opinions of you.
Social networks like Facebook, Twitter, and LinkedIn already have large user bases who would potentially be interested in what you have to say. By joining their community, you make yourself available for talk and attract new followers and readers.
Interactive profiles give people a chance to read what you have to say and leave comments or messages for you, which helps promote conversation and interaction. Your followers and members of the community will likely share your content if you provide value, so spread good stories, advertise your products, and create discussions.
Running a business means there’s always something to do, but staying focused on your goals takes work. Use these strategies to draw attention to your b2b lead generation efforts and grow your audience.
Buying advertising is a B2b lead generation strategy that works
Advertising is one of the most common lead generation strategies used in business to market your product or service. This can be done through advertisements you see, billboards, commercials, videos, etc.
Most businesses have an advertisement budget that they use for various campaigns and media sources. By investing in these mediums, you will get the word out about your products and services and hopefully some new customers.
By having more exposure, you will draw in more traffic which could mean more potential clients. Even if people already know what you have to offer, exposing your services to wider audiences is always a good thing.
There are several different types of ads you can do, such as print advertisements, online advertisements, broadcast advertisements, and direct mailers.
Guest blogging
A growing number of business to business (B2B) marketers are incorporating guest posting into their lead generation strategies. This article will talk you through the benefits of this tactic, as well as some tips for optimizing your campaign success.
When performing an in-depth analysis of your marketing strategy, one thing that can be overlooked is the use of social media. More businesses seem to be realizing the power of including rich content or advertising on other sites with a link back to yours.
By adding value to another website’s audience, you are creating engagement which may result in new leads and sales.
Guest posting is a great way to achieve this!
What is guest posting?
It is when someone who does not work at your company writes an article targeted at their audience on a third party site. The author links out to your site and earns exposure while providing valuable content for the other site.
Some examples of third party sites include blogs, magazines, and forums. It is common practice for big brands to hire writers to produce articles targeting their competitors. By doing this, they gain attention for their writing talent and get linked to from authentic sources.
The importance of guest posting
Guest posting isn’t just limited to generating traffic and interest for your own site – it also helps promote trust for the site publishing the article.
Creating a blog is a great B2b lead generation strategy
A strong brand is one that your potential clients can associate with you. This means having a well-designed website, engaging content to promote your services, and supporting materials like blogs you create about business practices or products that you use in your field.
Having a presence on the internet is now a necessity for most professionals. Even if you’re not looking to start a new career yet, it’s important to establish yourself as an expert who people could potentially hire.
By creating a solid online identity, you’ll give prospective employers a sense of confidence when they research you. For example, by blogging about industry trends and tips, you’d be telling them how knowledgeable you are and reinforcing their perception of you.
Your blog can focus on anything related to your line of work, but it should consistently talk about things that matter to others in the same field. Your readers will look up to you if you inspire them to read what you write.
You don’t have to do all the writing yourself, of course! Hiring a freelance writer to provide quality content every few days will help you achieve your goal of building your image.
Offer a service
The easiest way to gain access to your dream business target is by offering a service they need done somewhere else. This can be anything from marketing services, to accounting services, to finding them new employees or professionals in their field that they could hire as consultants.
By offering these things, you will have to state how great your services are, which will create a natural conversation flow.
Use LinkedIn for B2b lead generation
With all of these tools, one that has become very popular is LinkedIn- an online networking site where you can create profiles, connect with others, and promote your business or service.
By creating a profile on LinkedIn, you’re giving people the opportunity to learn more about you and what you have to offer through your profile as well as professional profiles that include your CV, job position, and links to your other social media accounts and websites. You might also consider upgrading to LinkedIn premium as it offers additional tools from LinkedIn that can save you time and generate more leads.
These features give potential customers and clients easy access not only to your IT consulting company but also to you!
By adding detail to your profile, such as talking about your career and hobbies, linking out to your website and media assets, and including pictures and videos, you are letting people know who you are beyond just your professional life.
This helps set up conversations which lead to direct contacts and sales. By starting conversation with someone else, you invite them into a dialogue that they initiate.
Use Facebook
With all of the tools that you can use to create an audience on social media, there is no reason why you cannot test out your lead-generation strategies by creating a business page on Facebook.
Having a business page allows you to add additional components such as messages, videos, and forms. These components can be used for direct sales or advertising products or services.
By adding these components, you can generate more traffic to the site via either search engines or people who come across the component.
Traffic will eventually find its way to your website if it’s worth reading or at least entertaining enough!
Many companies have success using this method to generate leads. A couple that I know about is myself and MyRyanBros where we advertise our self-help eBooks and guides to make money through ads and affiliate links.
We also do direct sales with some of the products which work well because you get a product and someone gets a good deal while helping out another person also gets what they wanted.