As seen with all good things, email marketing quickly became one of the top-dog ways to market a business. Now that you have an account, you must figure out what to do with it! Learn how to keep your email list engaged in this article.
The first thing is to make sure your emails are sent from a trustworthy source. Make sure to check for spelling errors and look up how to create appropriate messages.
You can also test different styles and layouts of emails to see which ones work best for you. Some companies offer free trial accounts so you can experiment without investing too much money immediately.
By using these tips, you will be able to keep your list active and engaged. Many times people lose momentum after launching their business, and this is something every new entrepreneur needs to know.
How to keep your email list engaged 1: Make it social
It’s easy to assume that because people open your email, read your messages, and even click “Submit” when you offer them something, they are interested in what you have to say. But after sending out that one message, there is a very good chance that they will delete all of your emails and unsubscribe from your list.
The reason for this is simple: People get lots of junk mail – things they are not necessarily obligated to look at or act on. If you send an unnecessary invite to go camping, most people will just close the invitation and forget about it.
If you want to keep your audience engaged, then you must make your messages relevant and interesting. This means offering tips and tricks to use their product, informing them of new developments, and sharing fun stories and pictures.
Your subscribers will feel appreciated and wanted if you show interest in them, so do that! And don’t take these ideas as me telling you how to run your business, instead think of these as ways to be more productive and organized with your life.
How to keep your email list engaged 2: Be consistent
As seen with our first tip, staying in touch is an important part of keeping your email list. But it’s not just about sending out emails every few days or weeks, it’s about doing it consistently.
Consistency is one of the most powerful tools you have as an entrepreneur – it’s what allows you to take a break, but will always keep you moving forward. It’s why people stay stuck in bad relationships for so long because they feel like they’ll be hit hard when they try to leave.
It’s also why some people remain in their jobs that they no longer enjoy until they are fired or resign themselves.
By creating consistency in your life, it becomes easy to move on if you’re no longer happy there. Plus, it creates an inner sense of calm, knowing you left a good situation behind.
How to keep your email list engaged 3: Update your website
This is one of the most important things you can do to keep your email list engaged. If people have to create an account or else they cannot access your service, then how will they stay connected?
You should be updating your website at least once per month!
Your website and apps may already include some basic information about your business, but it is never too late to add more content that is related to what you are offering through your services or products.
Add testimonials and examples of success stories using your services or products. Add blogs and articles written by you or paid professionals who mention your product or service.
These updates don’t necessarily need to be long forms of text, you can still provide value with short videos or pictures designed to get attention.
Running a special sale or event is also a good way to maintain engagement as well as grow your audience.
How to keep your email list engaged 4: Encourage commenting on YouTube videos
A lot of people make fun of bloggers for asking their readers to comment, tell them how great they are, and ask them to leave feedback or talk about products.
But creating an interactive community is one of the most important things you can do as an influencer!
Influencers with large followings enjoy it because their followers feel connected and invested in the brand.
By asking your audience to give feedback, discuss products, and promote yours- you create an opportunity for interaction that strengthens your relationship with them.
How to keep your email list engaged 5: Ask your audience what they think
As mentioned before, your email is one of the most powerful tools in your toolbox as an entrepreneur. With that said, you must ask yourself how you can make the message more engaging.
Your readers/listeners are giving you their time so you must give them something back! If you don’t, then they may stop listening or even unsubscribe which would cost you money!
The best way to do this is by asking questions. The better you ask these questions, the better your content will be!
You could use a question within your subject line, within your body, or both! Just keep it spread out and natural.
Give and get
One of the biggest reasons your audience deletes their email is because they have no use for it. If you’re not giving them something of value, then you lose engagement.
You need to create content that your audience wants to read so that when they do want to learn more about you or what you offer, you are providing a service to them by sending that message.
This will win over new subscribers and keep current ones engaged.
Give and get – let people ask questions, give tips or advice, invite them to collaborate on projects, and so on. Don’t make demands but be helpful where appropriate.
Consistently offering help and guidance will win trust and loyalty. Your followers won’t mind sharing information with you if you’ve got theirs.
Interact! Be engaging, and respond to comments, messages, and requests as quickly as possible. Check out how other blogs manage their social media accounts and copy some of those strategies.
And don’t forget to thank everyone who has taken time from their schedule to connect with you. Reward your community members with attention, rewards, and discounts.
It’s always great to promote excellence in others, and you’ll find many ways to bring in new business through connections.
Tell stories
People are not interested in what you have to say unless they feel like you care for them, and that doesn’t happen when you use “me-focused” language.
Your messages should be personal. They should make people feel good or bad about you, yourself, and your company.
Stories are a powerful way to do this.
People love stories — we all come from storytelling ancestors!
So why not use stories to tell your readers how much you value their business?
And don’t just tell stories about your product or service – tell stories about who you are as a person.
Your email list will enjoy being read by you if you connect with them. You can start with something simple, such as telling us your life story or sharing an anecdote about a time you acted courageously.
If you’re reading this article then there is a good chance you already share some stories with your audience, but you can always add more.
Writing stories is a fun way to get creative. Try giving us a brief chapter of a novel or even a short movie to tell us a tale.
You could write an essay-style story or create a narrative poem or fable.
Personal messages
One of the biggest ways to lose your engagement with your email list is by not engaging with them! When you do send an email, make it personal and try to add something fun or interesting to read.
Intermediate readers will enjoy reading your mail tip if you include some tips that can help them find the information they are looking for.
You could also use our easy tool to create a custom message. Just type in what you want to say and choose from pre-designed templates.
Remember, people get a lot of emails every day, so don’t expect someone to take notice of your message unless it is direct and important to them.