Running a virtual event is much different than running a normal in-person event, but it can be just as successful! While hosting a live stream event does not require you to have a large audience or crowd of supporters, you WILL need a way to get the word out there.
Running a Livestream event will also cost less money than holding an in-store event, or even launching an online store! You do not need a huge budget to start promoting your event either.
In this article, we are going to talk about some easy ways to promote your event including social media, blogs, video trailers, and more. These strategies can all be done quickly without too much effort, making them perfect for any time frame.
Buy advertising on the internet to get an audience
One of the best ways to get your event in front of an audience is by buying online ads. This can be done through sites that offer advertisements or via YouTube, where you can create your channel and purchase advertisement space.
By using their technology, they can determine what types of videos are appropriate and worth paying money for. This allows you to produce your event content and advertise it!
There are many different ways to buy ad spaces- direct advertisers’ sites, video publishers’ sites, sponsored videos (by brands), and even Amazon Prime memberships which give you free digital access to their products!
By investing in these services, you will get more exposure for your event and your brand.
Reach out to influencers in your niche
As we mentioned before, being familiar with your market is the key to success as a business owner. Influencers are important targets that can help you get your event noticed.
Influencers are people who have a large social media audience – they’re famous!
By reaching out to them, you will gain some of their followers or even sponsorships. By doing this, you increase your exposure and get more attention for your event!
There are many ways to find influential individuals in your field. You could do it through direct contacts, community forums, and blogs.
Some way to start gathering information about your target market is by looking at other events held in your area and elsewhere. Finding commonalities and differences between events may give you clues as to which types of events succeed and what doesn’t.
Guest blog for other sites
Another way to get more engagement for your event is to offer your guest writing opportunities to other websites. This is called guest blogging. By sharing content that benefits the author, their website will invite you as a contributor or even ask you to host the article!
It’s a great way to expose your work to new audiences who may not know you yet. And creating engaging articles is a nice change of pace from talking about virtual events!
Virtual events are a growing field, so there’s always something new people can learn from you. Plus, this is a low-investment strategy – you don’t have to spend lots of money to gain exposure. You can create your unique event using free resources like DoodleU or Google Calendar.
Your colleagues or friends could also be good candidates to write an article if you’re too busy right now. They already know you, and his/her readers might find what you’ve written helpful.
Offer a giveaway
One of the hardest things about running a virtual event is getting people to attend your event. You can spend hours creating content and promoting your event, but very few people will come if there’s nothing for them to gain from it!
That’s why offering a free item or token for your event is such a great way to draw in new attendees. It gives them something they want, and you grow your audience by including more people.
The best way to offer a giveaway at a virtual event is via an online contest, where anyone can enter. This way, anyone can participate, even if you don’t have any money to give away!
Running an online contest requires some steps, though – how to run a successful giveaway here.
Encourage people to subscribe to your YouTube channel
One of the most important things you can do to get more views for your event videos is to promote them!
Having an active YouTube account makes it easy to spread your event’s messages, connect with other users, and gain followers or subscribers.
By promoting your events online, you’re giving others opportunity to see what you have to offer, which may influence them to join you or create their own event.
Surprisingly, lots of people still don’t know how to use YouTube properly. They might not understand why your video is so interesting or they may just choose to watch something else instead. That’s fine – but you could be missing out on new friends or opportunities!
So how can you help your audience find you? Here are our tips for getting more engagement from your videos.
Ask your friends to invite their friends
So how do you get more people to come to your event? Invite as many people as possible! But don’t just send out generic invitations telling everyone to attend, that doesn’t give anyone any clues about what the event is or who will be attending.
Tell people explicitly why they should come and include only things that are relevant – like, “Tom will talk about ways to improve his photography skills.”
Instead of asking someone if they would like to join you for coffee next week, ask them if they know anyone else who might want to meet up with you both. Or ask if they know anyone who could use some help with their career/business/life goals — maybe there’s a way you can work together?
By being specific and including ingredients from this article, you’ll make sure your invitation gets read and understood.
Use Facebook ads to get an audience
A growing number of people these days use the internet to share experiences, read the material, watch videos and get information. With the availability of almost any type of content or experience through a device with you at all times, it is easy to stay occupied and engaged.
With over 2 billion active users now, there are nearly limitless opportunities to reach out to new audiences. Creating an event or activity to promote can be tricky though- how do you get enough people interested in your event to actually come?
That’s where advertising comes into play. Advertisements are typically paid per impression or per click (when someone clicks on the ad). This means that the more exposure your advertisement gets, the better chance you have of people coming to your event!
There are two major ways to advertise on Facebook – traditional advertisements and sponsored posts. Let us discuss each one.
Start a website or blog and use affiliate marketing to get an audience
Starting a business online is not easy, but it is possible to run your virtual event site with the right planning and strategies.
There are many ways to make money blogging so this is by no means a “make money fast” strategy, however, you can pick up additional income streams along the way.
One of the most valuable resources for bloggers is also one of the hardest to tap into – other people’s content. By offering yours as a free resource, you create space for yourself to grow.
By sharing links to relevant articles and tutorials, you get credit for helping someone else find value in their daily routine or self-care activity, which creates momentum and word of mouth that eventually leads to more traffic and engagement with your site.
This article will go over some simple steps to start earning passive revenue through writing and linking.